And when the advertising money is as bad as it is on Twitch, this puts some full-time streamers in perilous positions, especially after making subscriptions cheaper in areas like the UK. Subs, prime subs, gifted subs, bits, donations there is a lot to take on-board with Twitch's monetisation methods but the main issue is that the money that goes to the average streamer is 50/50.

Speaking as a streamer myself, the monetisation of the platform isn't great. Perhaps the most recent controversy surrounding Twitch were potential plans to make the revenue split worse. (Image credit: Ludwig Ahgren) What's been happening recently? It's so conjoined with the idea of streaming that although there are issues with the platform, streamers are willing to tolerate them with the hope that the company listens to their concerns and ideas.

Twitch is pretty healthy all things considered. YouTube does have its advantages like properly storing streams once they're over, and being a one-stop platform for content: whereas Twitch streamers still need to use YouTube to upload edited content. Flicking between channels, off-the-cuff collaborations, raids to other streamers-there is a fuller sense of place to Twitch then YouTube. If you're watching someone on Twitch you're there for a combination of personality and the wider community. If you're going to YouTube to watch a streamer, you're going for a very specific person and a love of their content. Twitch has lost some big-hitters like Ludwig and Sykkuno to its main competition, YouTube, but the huge amount of content being uploaded to Amazon's site every day makes it feels like the two sites fulfil different content purposes. 1.3 Trillion minutes of content was watched in 2021, with an average of 31 million daily visitors.

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